Buck TV
ME Bank
Buck TV is an ASMR clip documenting the handcrafted process of making a debit card. ME’s brand is cool, clever and cheeky which extends to their social media strategy which is to be relevant, relatable and responsive. The challenge was to appropriate the AMSR/Slow TV trend to leverage ME’s fun brand and generate awareness among a younger audience.
The full-length version
This is one hour of soothing resin pours, gentle brush strokes and satisfying laser cutting. Leave it on in the background and check in every so often, like a fireplace.
